About NeuroArts Interactive
Built by founders who lived the problem.
NeuroArts Interactive is a small applied-AI company that builds tools for the work people actually do. Two products in flight: Praxia, an AI operations team for small + medium arts and wellness businesses; and MizuMind, a mindfulness app for first responders, military, and martial artists.
We build for people we are. We don't research these audiences from the outside — we come from them. Michael ran arts and wellness businesses from the inside; Dyshaun served in the US military. The products we ship are the products we wished we'd had — sized, voiced, and shaped for the people we know.
The operating thesis is simple:
Founder-product fit is the moat.
Two products, one DNA. Praxia is the operations team we wished we'd had when running our own work. MizuMind is the practice we needed and couldn't find. Both are built on the same conviction: technology earns its keep by sounding like the people it's for.
What We Build
B2B
Praxia
Your business's AI operations team. Customer follow-up, marketing, content, website updates, bookkeeping hygiene, operational analysis. Always-on, context-aware, in your brand voice.
Built for small + medium businesses in arts and wellness — therapy practices, music studios, movement studios, galleries, retreats, hybrid creators.
Explore Praxia →Consumer
MizuMind
The mindfulness app for the people who hold the line. First responders, military, and martial artists. Built by a black belt and a veteran — not by a wellness studio.
Mizu no Kokoro— mind like water. The foundational concept warriors and martial artists have trained for centuries. Three minutes a day, on shift or off.
Get MizuMind →Meet the Founders
Michael Rutherford
Co-Founder & CEO
Michael came up running arts and wellness businesses from the inside — the 11pm Sunday inboxes, the half-finished newsletters, the no-show on Friday afternoon. He knows the constraint isn't lack of vision; it's lack of capacity. Praxia is the operations team he wished he'd had then.
A long-time martial artist and black belt, Michael builds the MizuMind practice from his own training. Mizu no Kokoroisn't a marketing concept — it's the discipline he trains. As CEO he leads product, technical architecture, and the applied-science thesis that ties both products together.
His test for everything we ship: would the operator using this recognize themselves in it?
Dyshaun Hines
Co-Founder & COO
Dyshaun is a US military veteran. He brings the high-intensity-professional perspective and the veteran credibility that the MizuMind audience — first responders, active-duty service members, veterans — can feel. The understanding of shift work, post-incident decompression, and the cultural register of the people who hold the line is direct, not researched.
As COO, Dyshaun leads operations, partnerships, go-to-market, and brand-voice authority across both products. He partners with Michael on Praxia GTM and anchors the MizuMind voice end-to-end.
His test for everything we ship: does this sound like the people we serve, or like someone trying to sell to them?
Why Us
Most software is built by people who don't use it. Most wellness apps are built by people who don't live the work they're selling into. We've been both customers — the small business that needed a senior operations person and couldn't afford one, the high-intensity professional who couldn't find a practice that fit the shift.
We build the version that was missing. Praxia is the team we wished we'd had when we were running the work ourselves. MizuMind is the practice we needed and couldn't find. Both products are honest about what they are — precise, evidence-grounded, free of wellness-studio posturing or SaaS pitch-speak.
That's the whole pitch. Built by founders who lived the problem.
Two products. Pick the one for you.
If you run a small or medium arts or wellness business, Praxia is the operations team you've been wishing for. If you're a first responder, service member, or martial artist, MizuMind is the practice that meets the job.